Smart transaction
routing

Smart routing indicates conducting the transfer to the bank that is in charge of the payment processing. Our solution helps online businesses bypass losing traffic and avoid frustrated users due
to false declines.

Solution

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Smart routing

Smart Routing determines the most optimal acquirer based on card brand, card type, currency, location, and other factors

Moreover, such routing automatically ensures that the chosen acquiring bank will most likely process the upcoming transaction

our benefits

Key features of payment routing technology

Secure payments, reduce processing fees, and increase authorization when connecting to multiple payment service providers, through payment routing.

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Cascaded
transactions

Load
balancing

Geographical
optimization

Risk based
routing

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Smart routing

How does
smart routing work?

Smart routing is a flexible payment solution considering all aspects of banking products to optimise incoming and outgoing payment transactions. It identifies the most optimal route for each transaction based on banks, available channels, GEOs, card type, currency, and other aspects, configuring rules in real-time based on the customer’s needs. Smart Routing ensures global coverage with minimal costs. Smart Routing is useful for merchants, as it lowers transaction decline rates.

Optimise costs, expand beyond borders, and maximise transaction approval rates with GumBallpay Smart routing feature.

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Take your business
to the next level

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